Big Brand Theory Gingko Press

ISBN: 9781584234456

Published: November 1st 2011

Hardcover

255 pages


Description

Big Brand Theory  by  Gingko Press

Big Brand Theory by Gingko Press
November 1st 2011 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 255 pages | ISBN: 9781584234456 | 5.64 Mb

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key playersMoreBig Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand.

Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts.

Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.



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